"We were engaged in a pitch regarding brand development for a new European airline carrier. The project entailed developing the cohesive visual identity, including the brand name and logo. We proceeded to craft all the key brand assets, extending to the initial communication elements. With Horizon, our aim was to encapsulate the brand's values through an evocative and inspirational approach. The coordinated image revolves around the free use of the main colors, purple and green, employing an extremely modern blur effect."
– Stefano Imperiale
Brand Strategist
INSPIRATIONS
The minimalist graphic layout seeks cleanliness and precision, conveying values such as clarity, organization, innovation, and modernity, characteristic of a solution-oriented brand.
Horizon -
Linear creativity
as efficient as an air route.
The pitch is ongoing, and we've been tasked with further elaborating on a comprehensive social communication strategy and an editorial content plan for both the launch and continuity phases.
- Brand strategy
- Brand identity
- UX/UI design
- Social media templates
